Monthly Archives: October 2008

Why You Should Advertise MORE in a Downturn Economy.

Legendary ad god David Ogilvy said, “I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.”

As an agency founder and industry leader, I can attest to the veracity of that statement. As soon as sales slump, forecasts go south, and stock values decline, many of our clients tend to raid the advertising war chest in an effort to spread the wealth around their overall budgets. Continue reading