Monthly Archives: December 2008

Prepare Your Advertising for the Great Recession of ’09

In this down economy advertisers are going to have change their messaging. And the more quickly they do, the better off their numbers will become.

Here are a few common sense guidelines for marketing in a recession:

1. Stress the VALUE PROPOSITION of your products or services, rather than features and benefits. Think about how your brand will make a significant difference to your audience in terms they will value and understand. Consider the success of Walmart’s Save Money. Live Better campaign. Talk about throwing a value proposition out there for everyone to see and grab hold of, huh?
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Who Started Making the Holidays So Commercial Anyway?

It's A Wonderful Life

It's A Wonderful Life

Working in the advertising business, I get plenty of jeers from my friends and family around the holidays for my role in the commercialization of the holidays. I must admit, that even I at times wish the holidays weren’t so crass and commercial. That was until I watched the holiday classic, “It’s a Wonderful Life” with Jimmy Stewart.
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It’s 10 p.m. on Saturday night. Do you know where your shopper is?

You have no excuse not to with today’s dramatically informative market research methods, which encompass everything from old school surveys to secret-agent-caliber equipment. The market is changing, and market research methods are changing right along with it. They are evolving into increasingly shopper-focused, in-store-oriented techniques… because at-retail is the new mass medium.
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