In this down economy advertisers are going to have change their messaging. And the more quickly they do, the better off their numbers will become.
Here are a few common sense guidelines for marketing in a recession:
1. Stress the VALUE PROPOSITION of your products or services, rather than features and benefits. Think about how your brand will make a significant difference to your audience in terms they will value and understand. Consider the success of Walmart’s Save Money. Live Better campaign. Talk about throwing a value proposition out there for everyone to see and grab hold of, huh?
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