Lions, Tigers and Teddy Bears … Oh My! Toy Fair ’09

After attending the 106th annual American International Toy Fair in New York City this past weekend, we at Accelerator Advertising are excited to see how well the toy industry is going to do this year. We were there to develop new strategies for packaging, designing children toys, and marketing the latest trends of going green and lead-free.

We explored every inch of the Jacob K. Javits Center and when talking with toy marketers they gave a general mood of optimism, given the current condition of the economy. They were also excited about the upcoming holiday season. The upbeat tone was obvious on the show floor as buyers and sellers were once again working deals for the forthcoming year. Several people said that in their first day they placed more orders than in the entire week of toy fair last year!

The newest and hottest trends were prevalent all over the fair with “green” materials used in the production and packaging of many newly launched products. We say products such as eco-friendly plush animals and biodegradable bags.

Another hot trend was being organically certified, which featured many more products than expected. Child safety is always a concern, and with the indecencies of lead poisoning in the past few years lead-free seems to be a number one selling point for retailers.

Another American International Toy Fair has come and gone and we can truly say that after what seemed like miles and miles of toy we’re sad it’s over and can’t wait for next year! Also, we’re eager for the upcoming year in the toy industry. It should be one for the record books!

Author: Timo Matero, Founder – Director, Accelerator Advertising, Inc.