Well folks… 2012 certainly was filled with angst, hand wringing and nervous waiting for one big watershed resolution after another. Obamacare, the elections, and finally the holiday season sales numbers have kept us marketers paralyzed on the sidelines. Shame on us for being afraid of something as silly as a falling shoe.
It’s time to stop worrying. It’s time to strike out and get on with building a better business for our shareholders, our workers, and our families.
The challenges and punishments that we are going to have to weather in the next few years will be harsh, but they won’t finish us. Not by a long shot. So, let’s get out there, be brave, make some bold moves, and advance fearlessly in 2013. It won’t get better until we make it so, together.
Who else is ready to be bold in 2013? Drop us a line and let us know your plans.
Written by: Timo Matero, Primary Founder / CEO Accelerator Advertising, Inc.