Companies that have stunning websites often take their digital space marketing further with a tablet site or stand alone app. But as more and more people do their internet browsing on their mobile devices, this channel will need attention too.
But unlike making a scaled-down tablet version of your original site, you will need to re-think your entire approach on mobile. These handy tips will help you switch gears going into the mobile race:
First and foremost, Keep it Short and Sweet: Your marketing on a mobile device won’t have the luxury of lush graphics and oodles of creative copy. You will need to pare down your message into the least amount of words you can possibly use to still be effective and communicate. Here’s where an old school agency copywriter can help you, especially if they’ve ever done classified ad writing to pull inquiries or sell products from the column inch.
Secondly, make it easy to navigate: Think big buttons and tiles, and large arrows to scroll. No one likes peering into a tiny screen, trying to finger his or her way around an even smaller site! Your designers should have a good deal of experience setting up digital graphic interfaces. If you make it easier for your customer navigate and use your mobile site, the more likely they will do business with you.
Thirdly, test it across different mobile platforms and devices: What might look good and work well on one phone, may look horrible or have glitches on another. Test. Test. And test some more.
Fourthly, tell people about it! Mobile search strategy is fast becoming one of the hottest disciplines in the advertising world. There are plenty of SEO and SEM experts out there, but few of them are adept at mobile search. So be sure ask around to find the right one who has mobile specific experience.
So there you have it. Just when you thought you were finished upgrading your digital space marketing, now you have something else to do.
Don’t worry, Accelerator can help you out if you need. Just contact us to get things started!
Written by: Timo Matero, Primary Founder / CEO Accelerator Advertising, Inc.