White Castle Distributing Inc.
Challenge: To maximize marketing dollars and build the brand.
Pure Idea: Visibility.
Our Pure Idea was to make the brand more visible at retail in order to create excitement from account buyers and to use creative point-of-purchase for in-store and on vending machines to drive sales.
results: phenomenal! convenience store sales increased by roughly 30% over a six month period, resulting in more production capacity to meet the new demand