point-of-purchase
Meijer
Challenge: Keep the same amount of sales from a reduced square footage in retail space.
Pure Idea: Choice.
Meijer retail tasked Accelerator with creating a retail program that would keep the same volume of sales for the toy category with reduced square footage. Accelerator worked with five national toy brands to develop a highly visible retail flip chart display chainwide that offers consumers more choice.
results: a power-packed selling display program that was highly visible and highly profitable!